The questions at the door

Nobody writes a paragraph to get in. Every question the house asks before you are inside is a tap, and the only things you type are your name and an address. Whatever you answer is what your account is set up from, so once you are inside nothing asks you the same thing again.

Four taps to ask for an invitation, and the house never asks twice →

Asking for an invitation

Four questions on the card, a fifth on one branch, and the count sits above them the whole time:

─── Ask for an invitation

Four taps and your name. We set every account up by hand, so the answers are what we set it up from.

The fifth question appears only if you tapped something other than Nothing yet. Tap Nothing yet and it never opens; the no costs you nothing.

Say it your way → is the only answer you type. It opens a single line in place, where the chips were. It is the one sentence the house ever asks you to write.

Every question is optional. Leave one untapped and the card still sends.

Who you are comes last

Under a hairline, after the questions: your name and where we write back, both required. Then two optional fields. The first takes its name from your first answer, so a studio is asked for its studio and a creator for hire is asked who they work with. The second is one box for a handle, a shop or a site.

When you send it

─── Request received

We will read it.

The first group is small and we set up each account by hand. If it's a fit you'll hear from us at that address — and the room will be set up from what you just told us, not from a default.

If you already hold a code

Redeem it, choose a passphrase, and the house asks two things while your confirmation mail is in flight: how many pieces go out in a month, then which of these is you. One at a time, on the screen you were already waiting on.

Nothing stands between you and your passphrase. The questions come after it, never in front of it, and show me instead → sits beside the first answer at the same size and the same weight.

Signing in with Google skips this beat, because there is no wait to use: you land in the studio in about two seconds. The house asks you in the chat instead.

Inside, nothing is asked again

If you answered at either door, the studio asks you nothing. It names your answer back once and goes straight to the work:

Resort 26 is hanging — 16 pieces, on your rail. Most are phone photos off a stockroom rail: hung on a pole, tags still on, a bag in the corner. Not studio work.

You said 20 – 100 at the door.

[ One frame — the grey knit on a model, on the white studio ground. · Develop · 9 ]

If you did not answer at a door, the studio asks the one question it has always asked. See the first hour.

What your answers change

How many pieces go out in a month decides how many frames the first offer holds, at what size, and what it costs. 100+ becomes four frames on one locked setup so they match each other; under 20 becomes one frame at full size. The prices are in the first hour and in quality and cost.

What brought you here decides what the frame is. Tap Lookbooks without the shoot and the first frame is the piece on a model, full length. Tap Packshots that match each other and it is the piece cut clean on white, on the ground everything after it will use. The two together are the whole offer: what gets made, and how many at what size.

Which of these is you changes one rule and one field. A studio or a creator for hire is never told a garment is theirs — the pieces on the rail are still yours to develop, rename and delete, and the house says where they came from instead:

Resort 26 is hanging — 16 pieces, ours to start with, on your rail. Swap them for a client's whenever you like.

What it still gets wrong is said once, at the moment that thing is happening, and never when you arrive. Two frames never match is answered at the locked setup. It costs more than it saves is answered at the first price. It takes longer than shooting it is answered at the first minute. The hands, the seams, the details is answered when the house marks your frame. Your own form is never read back to you on arrival.

Two of those six answers say nothing in your first hour, and it is worth saying plainly rather than pretending otherwise. It never looks like us belongs to Brand DNA reading your own uploads, which is a different room. Say it your way → is read by a person here and by nothing in the product.

Asked once, and the first answer is the one we keep

Answer at one door and the other doors stop asking. Answer twice and the first answer stands: a second one is taken politely and changes nothing.

Addresses are matched the way the rest of the house matches them, so [email protected] at the door and [email protected] at signup are one person. A tag after a plus does not make a second you.

Once you have an account, the answer belongs to the house rather than to your seat, so the next person who joins inherits it instead of being asked again. Your monthly volume is on your Settings page in your own words, with a change beside it.

Skipping

show me instead → is an answer. Take it and nothing is withheld, nothing is asked a second time, and the house never mentions it again — not on the next screen, not in the studio, not ever.

What we hold

The taps, the address you gave us, and the link box if you filled it in. The link is stored and nothing reads it yet. We have not looked at it, and we will not say we have.

Related

• What happens the moment you are inside: the first hour.
• What a frame costs at each size: quality and cost.
• Where frames land and develop: the Darkroom.